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Students of Indian Institute of Management, Ahmedabad would play roles of film directors, financiers, producers, marketing gurus as a part of a reality show module to be included in 'Contemporary Film Industry-A Business Perspective', an elective course on film making being offered here.
The idea is to give students a real time feel of the reel industry and also familiarise them with each role that is played by various people in making a successful film.
Speaking to the media about this course module, course co-ordinator of Contemporary Film Industry(CFI) Kandaswamy Bharathan , said, "As part of a new conceptual learning methodology we are planning to introduce a module of reality show where the students of contemporary film industry will be divided in separate groups and asked to play roles as directors, producers, financiers, etc. We are planning to soon introduce a two module course-financial decision making and marketing-sometime in December this year."
As per Bharathan a lot of effort and planning goes on to make a successful film. Marketing strategies are involved to ensure its success. According to him, a fusion of both art and commerce, like Three Idiots, makes a successful film.
Students pursuing this course have a huge potential as entertainment sector in India is growing at 14-15% annually, which is double the national GDP growth. The figures underline big roles for these management students to play in future in this fast growing sector.
IIM-A is the only management institute that offers an elective course on film making. As the course is gaining popularity the number of students applying for this course has gone up in the last two years.
I wish IIM C could start sth like this..
i wish its for all colleges. it should not be limited to only elite B-schools
great..students will have a good exp. with study
very interesting to hear ,hope to see many successful films in the future and we ill be happy if all the iim initiate like this
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